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中图分类法:
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J0-05 版次: |
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著者:
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Kolb, Bonita M., |
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题名:
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Marketing strategy for the creative and cultural industries / / , |
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版次:
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Second edition. |
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载体形态:
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vii, 324 pages ; 24 cm. |
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主题词:
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Arts Marketing. |
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主题词:
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Performing arts Marketing. |
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主题词:
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Cultural industries Management. |