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中图分类法:
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TS941 版次： |
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著者:
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Meadows, Toby, |
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题名:
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How to set up & run a fashion label / / , |
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其它题名:
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How to set up and run a fashion label |
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版次:
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3rd edition, revised edition |
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载体形态:
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224 pages : illustrations (chiefly color) ; 25 cm |
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附注:
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"3rd Edition updated and expanded"--Cover |
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附注:
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Previous edition: 2012 |
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内容提要:
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To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia) |
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主题词:
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Clothing trade. |
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主题词:
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Fashion merchandising. |
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主题词:
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New business enterprises. |
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主要责任者:
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Corrado, Giacomo James, |