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中图分类法:
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J943.1 版次： |
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著者:
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Eagan, Owen, |
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题名:
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Oscar buzz and the influence of word of mouth on movie success / / , |
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载体形态:
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xiii, 132 pages : color illustrations ; 22 cm. |
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主题词:
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Advertising Motion pictures. |
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主题词:
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Motion pictures Social aspects. |
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主题词:
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Word-of-mouth advertising. |