|
中图分类法:
|
J804 版次： |
|
著者:
|
Walmsley, Ben, |
|
题名:
|
Audience engagement in the performing arts : [ a critical analysis /] / , |
|
载体形态:
|
xi, 248 pages : illustrations (black and white, and colour) ; 21 cm. |
|
内容提要:
|
The book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. (from cover). |
|
主题词:
|
Performing arts Audiences. |
|
主题词:
|
Participatory theater. |
|
主题词:
|
Communication and the arts. |
|
主题词:
|
Communication and the arts. |
|
主题词:
|
Participatory theater. |
|
主题词:
|
Performing arts Audiences. |